How I Came to Give a Bleep About Conscious Clothing with Vanessa Barboni Hallik, CEO and Founder of Another Tomorrow

In this episode of Women Giving a Bleep, Tanyella Evans sits down with Vanessa Barboni- Hallik the founder of a ground-breaking sustainable fashion brand and circular economy platform, Another Tomorrow. During her 15-year finance career, Vanessa had encountered the impact of the fashion industry by accident, and once she did she couldn’t ignore what she witnessed, leading to her watershed moment for change. A sabbatical was the biggest gift she could give herself and was pivotal in being able to zoom out and ultimately launch the fashion brand that is also a powerful platform for activism, and creating a sustainable future for people and the planet. 

Another Tomorrow & Lauren Bamford
Another Tomorrow & Lauren Bamford

The idea of starting a brand in the fashion industry plagued with overproduction is somewhat counter-intuitive, and with challenger brands in other categories starting to make a real difference, Vanessa saw an opportunity to make it happen in a big way for the fashion industry.

Another Tomorrow addresses a core need for high-quality lifetime pieces at an accessible price point and has coupled this with an educational e-commerce platform, allowing consumers to discover fashion as a pathway to activism.

One of the most poignant lessons of the entire conversation is Vanessa’s reimaging of the three pillars she believes are essential to building any new business today:

  • Using technology to optimize transparency (think tracking of your supply chain and sharing that information with your customers); Another Tomorrow technology partner, EVRYTHNG and an example here.
  • Using technology from an authentication perspective; Another Tomorrow sample link from one of their product pages to demonstrate what the customer sees when they scan the QR code (each of their pieces has a unique digital ID so this is just one example).
  • Utilizing a circular economy model so that anything that can be an asset is treated as an asset, and does not end up in landfill or result in overproduction (think offering your customers recycling of your electronics product at the end-of-life stage, or supporting the second hand resale market for your clothing line); For Another tomorrow the circular economy model means facilitating multiple lives for their products through resale. This has long been used by car companies (e.g. BMW Certified vehicles etc) and adopted by some of the market leaders (see Patagonia’s Worn Wear, a role model for us). Another Tomorrow has signaled this on this page of their site and will formally launch resale in early 2021.
Another Tomorrow & Lauren Bamford
Another Tomorrow & Lauren Bamford

Ultimately, this business model should aim to be scalable and democratize quality and sustainability. It’s important to work hard to offer your product to a price point that is accessible for a wider range of customers.

The brand name in itself inextricably describes the reason it exists:  “none of us would choose the tomorrow we are on the path for, we would all choose another tomorrow yet the tomorrow we are being dealt is being manifested by all of our individual decisions.” Delving into the difference between social and systems entrepreneurship the takeaway is clear, transparency and a shift in communication standards will be pivotal in ensuring we as consumers have the ability to create Another Tomorrow.